As a 2nd generation firm owner, Joe is an entrepreneur at heart and understands the unique challenges of a family firm. He has created new service lines, built a great team and culture during times of 80% turnover, doubled the size of his family firm and represented it to win local awards and national recognition. He left in 2020 to launch GroupUP and a new virtual, advisory-based practice that boasts an average fee of 4,100 per month, a work anytime, anywhere team culture where no one works more than 30 hours per week. Through his speaking and networking, Joe has helped thousands of accountants move closer to their goals. Joe challenges the status quo and is a firm believer in collaboration, leveraging disruptive business models, and creating a better way for all in the accounting profession. He believes that accountants are uniquely equipped to radically change small businesses across the globe for the better. Joe works at a deep level with those looking to flip their firm and get back their life. When not talking with other firm owners, Joe loves to backpack and spend time with his wife and three boys at the beach.